I frequently receive calls and emails from different businesses looking to “improve” our website. When I say frequent, I mean at
least two a day. As you can imagine I do not have time to talk everyone or reply to their emails, however, recently one intrigued me. As we were talking, the lady asked how we got where we were with our website. As I started to explain when I started at Falk, Cornell & Associates email was fairly new and websites were only starting to develop– I heard a little gasp on the other end, and she said “What do you mean you didn’t have email yet?.” I had to chuckle, but it got me thinking about our technological journey to where we are
today.
It’s true 11 years ago we did not have www.falkandcornell.com and I remember having several conversations about the pros and cons of creating a website, should we put it on letterhead, business cards, ect.? Now I cannot imagine if we did not have a website, I think the majority of people would think it was odd if we didn’t have a website. I know occasionally I will run across a business I cannot find a website for and I almost feel betrayed and suspicious—what are they hiding? We provide a website in order to provide our clients, prospective clients, and professionals more information about us, education about estate planning, updates, changes in the law, and so on and so forth. We really see it as a way to provide better customer service.
Now the website discussion has led to social media discussions. We took the plunge a little over a year ago and created a law firm Facebook page. Then we set up a LinkedIn account, and most recently I have started to twitter for the law firm (BayAreaTrusts if you want to follow us). I recently had a client ask “Can’t I just get all this information from your website?” The answer is yes, but as our lives continue to become busier and how we receive information changes I see social media as an amazing tool to receive the news and updates you want, rather than seeking out the information and filtering through a lot of noise you don’t care about.
Once our blog posts to our website, our linkedin, facebook and twitter feeds will also have the link, rather than you having to remember
to come to our website and check it—or you can even subscribe to our blog and it will come directly to your email account. We also use social media as a way to inform you of upcoming events and seminars, we post interesting estate planning articles, updates on office hours around holidays and just anything you might want to know about what’s going on in Estate Planning and at Falk, Cornell & Associates.. So please follow us on twitter (BayAreaTrusts), become a fan on facebook (www.facebook.com/falkandcornell.com)
and link to us on LinkedIn.
In another 10 years I can’t wait for the call where I am asked about our social media accounts and say “We didn’t always have facbook/linkedin/twitter/insert-newest-social-media-outlet” and wait for the gasp.
